Bharat Ratna to Sachin, Why not Major Dhyan chand ?

Bharat Ratna to Sachin Tendulkar is now in news after UPA government announced that he had been given the Bharat Ratna, India’s highest civilian award. While there is no denying that Tendulkar is deserving of the award, his being the first sportsperson to receive it has raised eyebrows. Many say Dhyan Chand, India’s hockey legend, would have been a more appropriate choice. But why one of the biggest stars of Indian sports, legendary hockey player Dhyan Chand was ignored after decades of pleas, prayers and requests to the Indian Government by sports lovers? This is the question which most Indians are trying to seek an answer for. 
Dhyan Chand was an Indian field hockey player. He is widely considered to be the greatest hockey player of all time. Chand is most remembered for his goal-scoring feats and for his three Olympic gold medals (1928, 1932, and 1936) in field hockey, during an era where India was dominant in the sport. Known as “The Wizard” for his superb ball control, Chand played his final international match in 1948, having scored more than 400 goals during his international career.
Numerous demands had been made to confer the honour on the hockey legend. Letters were also written, some even signed as many as 81 MPs, including Congress leaders like CP Joshi, Shashi Tharoor, Beni Prasad Verma, Bharat, Sanjay Nirupam and Meenakshi Natrajan. While disappointed at only Tendulkar being awarded the first sports category Bharat Ratna, those supporting Dhyan Chand say he should now be conferred with the award immediately. JD(U) leader Shivanand Tiwari said that hockey legend Dhyan Chand was more deserving of the Bharat Ratna than Sachin Tendulkar because the former played without monetary gains, and he also suggested that the award be scrapped Janata Dal-United's Member of Parliament Shivanand Tiwari on Monday voiced his anger over the government’s decision to give the Bharat Ratna to Sachin Tendulkar. According to Tiwari hockey legend Dhyan Chand was more deserving of the honour. Sachin Tendulkar “I agree that Sachin is a brilliant cricketer, but we have to also understand that it’s the same game that has given him Rs 1000 cr. He has not played for free,” Tiwari told Rediff in recent interview. 
If you look at statement of Mr. Tiwari he is true upto some extend as Saching endores more than 20 product from India and Foreign countries. Here is list of some of important products are: Pepsi: 1992 - Present, Canon: 2006 - 2009, Airtel : 2004-2006, Aviva Insurance, Nazara Technologies: 2005 - 2008, Reliance Communications sub-licensed brand 'Sachin Tendulkar' to update the user of the latest 2007 Cricket World Cup scores and news in Sachin's voice, Hutch - ICC's prime communication sponsor protested calling Reliance's plan as 'ambush marketing a charge that Reliance Communication denies, Britannia: 2001 - 2007,  HomeTrade: 2001 - 2002, Sunfeast: 2007 - 2013/14, National Egg Coordination Committee (NECC): 2003 - 2005, Boost: 1990 - Present, Action Shoes: 1995 - 2000, * Adidas: 2000-2010,  Fiat Palio: 2001 to 2003,  Reynolds: 2007 - Present, TVS: 2002 - 2005, ESPN Star Sports: 2002 - Present, G-Hanz: 2005 - 2007, Sanyo BPL: 2007 - Present, AIDS Awareness Campaign: 2005, Colgate-Palmolive, Philips, MRF, VISA and Sahara Q-Shop. We are not against the endorsement but home sachin will not ask people to use foreign products after being conferred with Bharat-Ratna and Hope government will also consider legendary Hockey player Major Dhyan chand for Bharat Ratna.